Clear Home Decor Logo
Clear Home Decor is a family-run e-commerce business that sells premium, clear, acrylic home goods. They were in the market for a logo suite that would speak to their trustworthy, timeless, high end products that will look gorgeous in any home.
SCOPE
CLIENT
— Logo Suite
— Color
X Agency
PRIMARY LOGO
STACKED LOGO
ICON
LOGO WITH TAGLINE
logo & colorsClear Home Decor is the new e-commerce branch of Huang Acrylics, which has been around since 1978. To connect the companies, we pulled the Clear Home Decor color palette from the existing Huang Acrylics brand colors.
In a post-Marie Kondo and The Home Edit world, stylish home organization has taken the world by storm. This is the perfect market for Clear Home Decor. We wanted to keep the logo minimal and clean, while still evoking a sense of luxury. Using the asterisk symbol as a call-out to their crystal clear product paired with Petersburg, a timeless typeface by Vladimir Yefimov to emphasize the longevity of CHD’s products.